Many challenges arose in this effort ranging from major
differences in regulatory requirements, language barriers and cultural
differences. Currently, we have four employees working out of our Peruvian
offices located in San Isidrio, Lima, Peru who manage the different needs and
focuses of our efforts in the country. Ricardo Nieri is administrating our
sales and marketing for Innovasis Peru, SAC. His prior experience in the field
has already leant itself quite useful and we wish him the best and lend our
support as he now begins to introduce our products to surgeons and hospitals
throughout Peru.
Innovasis first made the goal of selling product in Peru
after our first Humanitarian Spine Expedition was completed in 2006. After
years of medical expeditions to Peru, creating a for profit corporation and
further establishing our networks in Peru will only help perpetuate our
humanitarian efforts of providing options for the less fortunate, providing
techniques and education to spine care professionals, and building a long-term
spine care program in Peru. We are excited for the future as we venture into
this new opportunity.
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